Fashion Valley’s new Director of Marketing and Business Development, Christopher Lane, has a clear goal for the center: to further enhance the credibility of San Diego as an epicenter of fashion, with Fashion Valley as the vehicle to make that happen.
“San Diegans have the courage to express themselves through fashion in a very unique way, and I’m excited to help celebrate the great mix of retailers and lifestyle experiences we have available at Fashion Valley,” said Lane.
Lane, who began his work with Simon Property Group’s (NYSE: SPG) Fashion Valley on Monday, January 6, 2014, will be responsible for marketing, events, local media relations and business development efforts. Additionally, he will act as a key liaison for various community organizations.
“Chris is a valued member of the Simon team and has shown extraordinary dedication to business growth and development. We are thrilled to have him at Fashion Valley and look forward to him continuing the wonderful partnership with our community and shoppers,” said Lynn Castle, Simon Property Group Vice President of Marketing – West.
Throughout his career with Simon Property Group, Lane has worked to enhance the overall shopping experience in his market while consistently improving marketing ventures. Additionally, he’s created and developed strong business relationships internally, as well as with tenants and community figures.
Lane has been with Simon Property Group for four and a half years, beginning as a Marketing Assistant at Santa Rosa Plaza in the Bay Area, then moving into the Assistant Director of Marketing and Business Development role at Stanford Shopping Center, also in the Bay Area, where he focused on large-scale event planning and worked closely with the community.
Most recently, he held the Director of Marketing and Business Development position at Anchorage 5th Avenue Mall, in Anchorage, Alaska, where he managed marketing, customer relations and media efforts.
As Director of Marketing and Business Development at Fashion Valley, Lane hopes to even further raise the center’s reputation as San Diego’s premier retail destination.
“I want to ensure Fashion Valley continues to be regarded as one of the top destinations to visit in San Diego,” said Lane, who aims to expand tourism efforts at the center. “I’m eager to get started and take it up a notch.”
Lane, 28, graduated from California State University, Sacramento with a Bachelor’s degree in International Business and is currently finishing up his Master of Business Administration from the University of Alaska, Anchorage.
About Fashion Valley
Fashion Valley is San Diego's finest collection of more than 200 stores and restaurants in a beautiful outdoor setting. Anchored by Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s and JCPenney, Fashion Valley offers over 1.7 million square feet of retail space, making it the largest shopping mall in San Diego and one of the largest in California. Global brands call Fashion Valley their San Diego home, including Burberry, CH Carolina Herrera, Gucci, Hermes, Jimmy Choo, Louis Vuitton, Michael Kors, Prada and Ted Baker London, among others. With dining options like California Pizza Kitchen, The Cheesecake Factory, Love Boat Sushi, P.F. Chang’s China Bistro, True Food Kitchen and more, combined with an 18-screen AMC movie theater on property, Fashion Valley is truly a premier shopping, dining and entertainment destination. For more information, please visit http://www.simon.com/mall/fashion-valley or call 619-688-9113.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit simon.com.