Update: Oktoberfest Specials, Discounts at La Mesa Village Businesses

See Also: La Mesa Oktoberfest: What You Need to Know

Originally published 4:09 p.m. Oct. 3.

Hundreds of vendors will line La Mesa Boulevard to market and sell merchandise of all kinds at Oktoberfest this weekend but businesses that line the street are also "getting ready for the onslaught" as a Johnny B's bartender put it that an estimated 200,000 visitors will bring to downtown La Mesa this weekend. 

You wouldn't know it by the looks of it Thursday but BO-beau kitchen + garden, the Cohn Restaurant Group's new La Mesa location, will open its doors for the first time at 11 a.m. Friday, with a limited menu, full bar and 24 beers on tap. 

"Yeah we're going to be open. That's why I'm talking really fast. I've got a lot to do!" said Operating Partner Michelle Kveen in a rush. "Come by tomorrow and you're going to be shocked."

The restaurant will be open especially for Oktoberfest from 11 a.m. to 11 p.m. Friday and Saturday. The restaurant will have a soft opening Oct. 11 and grand opening Oct. 15, said manager Katherine Harper. 

Further down the street, Royal Candy Castle will reopen Friday after expanding its merchandise to add more nostalgic items like old-fashioned sodas and novelties like Bacon Beer, Buffalo Wing Beer to bring "off the wall stuff you can't get anywhere else" to La Mesa, according to Joe Struzzierei.

"We're at like twice the amount of store now," Struzzieri said.

Royal Castle Candy will celebrate its one-year anniversary this weekend and will sell popcorn and cotton candy from newly acquired machines.

Like every other year, Don Keating's Used Cars will rent out space in its driveway for nine vendors ranging from Chargers memorabilia to La Mesa Driving School. That number could easily double, he said, since the Miramar Air Show was canceled Thursday, said Rick Bucklew.

"I had a feeling when I saw it on the news. I thought 'Oh geez. We're going to get inundated,'" he said.

Centifonti's Restaurant also expects a lot of traffic as Das Boot, a 128-oz. beer in a glass boot, grows in popularity.

"We're going to go through maybe 50 kegs of beer this weekend," said owner Carol Tolosko.

The store will also sell tamales, caramel apple parfaits and sugar free turnovers for diabetics in front of their restaurant this weekend, Tolosko said.

Boulevard Barber & Shave at 8282 La Mesa Blvd. hung its sign for the first time Thursday to let people know they can expect to get old-time barbershop shave and haircut starting next month.

See more specials and extended hours listed below.

- L&S Event Design Co., 8201 La Mesa Blvd.

Wedding floral design on display.

- Swami's Cafe, 8284 La Mesa Blvd.

Special Oktoberfest menu which will include The Swami's Oktober Dog, bratwurst and Oktoberfest beers.

- Act II Clothing Store, 8243 La Mesa Blvd.

15 percent off everything for customers who sign up for Act II email list and an extra 5 percent off for customers who make purchases with cash.

- Stylz Salon, 8348 La Mesa Blvd.

Cut-a-thon 10 a.m. to 5 p.m. Sunday to raise funds for Rady Children's Hospital. $15 donations 

- Sara's Selection Boutique, 8376 La Mesa Blvd.

15 percent off everything, excludes items for sale

- Christian Science Reading Room, 8370 La Mesa Blvd.

Free issue of Christian Science Monitor and other free literature and giveaways. Extended hours 11 a.m. to 11 p.m. Friday and Saturday and 12-5 p.m. Sunday.

- Antiques at the Village, 8366 La Mesa Blvd.

10 a.m. to 9 p.m. Friday and Saturday.

- Gentleman's Resale Clothiers, 8239 La Mesa Blvd.

20 percent off sale.

- iTan, 8215 La Mesa Blvd. 

Buy six tanning sessions and get six tanning session free.

- San Pasqual Winery, 8364 La Mesa Blvd.

Cheese and sausage pairings in honor of Oktoberfest and wine pairings. La Mesa Centennial tasting comes with a collectible La Mesa Centennial wine glass

- Mostly Mission, 8360 La Mesa Blvd.

Extended hours 11 a.m. to 9:30 p.m. Friday and Saturday

- Park Estate Co., Antique Store, 8371 La Mesa Blvd.

20 percent off most items. Open until 11 p.m. Friday and Saturday.

- Total Thermal Imaging, 8341 La Mesa Blvd.

$100 off thermal scans and free face scans Friday and Saturday. Open until 11 p.m. 

- Galleria, 8329 La Mesa Blvd.

25 percent off everything

O'Dunn Fine Art, 8325 La Mesa Blvd.

Terrariums with music-inspired titles now for sale for $100 or less. 

- Handful of Wildflowers, 8323 La Mesa Blvd.

Handmade Halloween decorations by JenStar. Open 9 a.m. to 11 p.m. Friday and Saturday and 10 a.m. to 6 p.m. Sunday.

- Pete's Place Bar, 8330 La Mesa Blvd.

Back patio enclosed for more space and Hangar 24 Oktoberfest beer on tap.

- The Regal Bar, 8344 La Mesa Blvd.

Ballast Point Sculpin and Samuel Adams and Hangar 24 Oktoberfest beers on tap.

- Golden Artistry Jewelry Design, 8346 La Mesa Blvd.

Complimentary ring cleaning and check to see if stones are loose or otherwise in good shape. Extended hours 12-10 p.m. Friday and Saturday. Closed Sunday.