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Fresh & Easy May Close Stores

The British-based grocery chain prepares to pull the plug on its 199 U.S. supermarkets. Offers to buy the chain are already surfacing.

The British are leaving, the British are leaving!

Fresh & Easy stores in California and beyond will soon be sold or closed, according to a report in the Wall Street Journal.

Owned by Britain's Tesco, the 199-market grocery chain never quite caught on with American consumers.

Analysts said the recession was partly to blame -- Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, shoppers didn't warm to the concept.

"Though it attracted a small group of loyalists, Fresh & Easy largely failed to capture the imagination of American consumers who proved unaccustomed to British-style ready meals, self-service cash registers and unfamiliar store layouts," the Journal said.

Tesco's CEO told the paper: "It's likely, but not certain, that our presence in America will come to an end."

Offers to buy all or part of the chain are already trickling in, according to a report in the Los Angeles Times.

In Orange County, Fresh & Easy's locations include Lake Forest, Laguna Niguel, Laguna Hills, Seal Beach, Costa Mesa, Huntington Beach, Fountain Valley and Westminster.

Mike December 06, 2012 at 06:53 PM
That's not the reason, fresh and easy didn't want to sell toothpaste or toothbrushes as in much of England. In America, we don't go for that Austin Powers look, yea baby!!!!
Andromeda December 06, 2012 at 08:02 PM
Homer, it is an asian supermarket. Owned, operated and mainly frequented by people of asian descent. So don't play the race card with me and try to make something out of nothing. Your political correctness is knee-slapping hilarious and one reason America is on a downward slide. Go back to commenting on how drunk people should answer the door for cops!!! heh.
Andromeda December 06, 2012 at 08:03 PM
Too bad for your Ann Sue. Salmon is one of the healthiest foods around.
Capo Parent Too December 07, 2012 at 02:43 AM
That's not evidence, that's call anecdotal, different and one man's opinion. Yes, it does anger me, but I'm not a "union puppet", just tired of people blaming everything on a small percentage of the population.
Capo Parent Too December 07, 2012 at 02:47 AM
Gee, you don't have an ax to grind...Trader Joe's has great prices and not a union in sight. They offer health care benefits as well for part time employees, they are far more reasonable than Whole Foods. It's amazing that we pay so little for food here, people have no idea how easy we have it.

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