Fashion Valley's Retail Scene Heats Up With New Retailers

First-in-market AllSaints to Set Up Shop at Fashion Valley, Among Other Retailers.
First-in-market AllSaints to Set Up Shop at Fashion Valley, Among Other Retailers.
San Diego’s fashionistas have even more options to help spruce up their wardrobes with a new selection of retailers slated to call Fashion Valley home.

Simon Property Group (NYSE: SPG) and Fashion Valley are excited to announce today that AllSaints, PINK, lululemon athletica and Free People will be opening their doors starting with the opening of AllSaints this Spring, adding to the center’s already outstanding retail mix. Victoria’s Secret will also be expanding its space, while Lorna Jane will re-locate to a permanent location.

“As the premier retail and lifestyle destination in San Diego, both for local shoppers and visitors from around the world, we’re thrilled to welcome all of these fresh new retailers, including the first standalone AllSaints store in San Diego and Orange County,” said Chris Lane, director of marketing and business development at Fashion Valley.

British fashion house AllSaints, a newcomer to the San Diego market, will be the first in the series to set up shop. The store is slated to open March 28 in a 5,200 square-foot space on Fashion Valley’s lower level next to Michael Kors, near Macy’s.

The store will carry a range of the brand’s iconic British collection as well as technology aimed at enhancing the shopping experience and embracing digital innovation.

Founded in London in 1994, the Spitalfields headquartered AllSaints began as a menswear brand and quickly moved into the womenswear space. Known for its edgy and attitudinal clothing, AllSaints aims for creating fresh, innovative design, encompassing an ideology of reinventing the traditional standard. The cult cool brand has earned a reputation as the destination for vintage inspired design. AllSaints is a global brand with 107 stores in eight different countries.

Expected this July is PINK, a fully articulated lifestyle collection for young women focused on comfy, effortlessly cool wear and accessories. PINK also offers exclusive co-branded VS PINK MLB, NFL and Collegiate Collections. The 5,500 square-foot standalone PINK store will be located near the children’s play area, allowing Victoria’s Secret to expand its existing space and selection of apparel, lingerie, bras, panties, sleepwear, hosiery and more.

Opening this summer, lululemon athletica will help San Diegans stay fit for the year-round sunshine when it opens a 3,800 square-foot store on the second level between J. Crew and Sur La Table. Known for its yoga-inspired athletic apparel, lululemon athletica focuses on creating components for both men and women to live longer, healthier, fun lives, specializing in making technical athletic apparel for yoga, running, and many more sweaty pursuits.

The retailer hosts various community experiences ranging from weekly complimentary yoga classes to goal-setting workshops.

Following later this year are Free People and the relocation of Lorna Jane.

Billed as a boho-chic boutique, Free People is a specialty clothing brand that is part of the Urban Outfitters family of companies. The retailer features the latest trends and vintage collections for women who live free through fashion, art, music and travel. The 3,800 square-foot store, located on the second level near Neiman Marcus, will specialize in printed tees, thermal tops, innovative jackets, dress, shoes and more.

Also helping San Diegans look good while working up a sweat is Australian-based women's activewear label Lorna Jane, slated to relocate to its permanent 1,300 square-foot home on level one between Macy’s and Neiman Marcus. Lorna Jane is designed by women, for women and features sports bras, hoodies for women and leggings.

For more information, please visit http://www.shopfashionvalleymall.com or call 619-688-9113.

About Fashion Valley
Fashion Valley is San Diego's finest collection of more than 200 stores and restaurants in a beautiful outdoor setting. Anchored by Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s and JCPenney, Fashion Valley offers over 1.7 million square feet of retail space, making it the largest shopping mall in San Diego and one of the largest in California. Global brands call Fashion Valley their San Diego home, including Burberry, CH Carolina Herrera, Gucci, Hermès, Jimmy Choo, Louis Vuitton, Michael Kors, Prada and Ted Baker London, among others. With dining options like California Pizza Kitchen, The Cheesecake Factory, Love Boat Sushi, P.F. Chang’s China Bistro, True Food Kitchen and more, combined with an 18-screen AMC Theatres on property, Fashion Valley is truly a premier shopping, dining and entertainment destination. Follow Fashion Valley at www.facebook.com/FashionValleyMall, www.twitter.com/fashionvalleycaor www.instagram.com/fashionvalleyca/.

About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.

About AllSaints
The British fashion house AllSaints was founded in London in 1994, with the aim of creating fresh, innovative design, encompassing an ideology of reinventing the traditional standard. After the success of their menswear collection, the brand moved into womenswear; still created with the same design-led commitment to high quality yet attitudinal clothing. The brand’s metropolitan location remains a key influence, proving to be an ever-evolving, creatively inspiring hub. In 2005, AllSaints’ head offices were relocated to the Spitalfields neighborhood of London, an area famed for its historic links to the fashion industry, and this artistically dynamic community is still home to the AllSaints HQ today. As the brand grows, so does its digital and online presence. AllSaints increasingly operates as a digital brand, creating music, film and art content available to view online at www.allsaints.com. In 2013 the brand launched its own film production company, AllSaints Film. A further extension of their contribution to visual culture; AllSaints’ creative projects are a testament to their brand values of creative disruption, innovation, independence and individuality. 

About Victoria’s Secret PINK
Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women. The VS PINK Collegiate Collection was launched in July 2008 and is an exclusive assortment of collegiate co-branded merchandise that features VS PINK’s highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. Additionally, Victoria’s Secret PINK offers an exclusive assortment of co-branded merchandise with the National Football League (NFL) that was launched in August 2010. To learn more information about the exclusive VS PINK MLB, NFL or Collegiate Collection, visit www.vspink.com

About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music and travel, according to the company. Founded in 1984, the retailer has 85 stores in the United States. Free People also operates online at freepeople.com.

About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a yoga-inspired athletic apparel company that creates components for people to live long, healthy and fun lives. By producing products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. Founded in 1998, lululemon's first store opened in the Kitsilano area of Vancouver, British Columbia, in November of 2000. The women’s and men’s retailer now has locations throughout North America and Australia, with plans to expand across the UK and Asia. For more information, visit www.lululemon.com.

About Lorna Jane
Lorna Jane is a premier, Australian-based women's active wear label that has been at the forefront of fitness and fashion for more than two decades. At Lorna Jane our aim is to inspire women to live their best life through active living. We believe in a three-pillared philosophy of MOVE NOURISH BELIEVE, and it is this mantra together with our clothing that encourages and motivates women globally to be the best they can be. Lorna Jane operates more than 150 stores worldwide. For more information, please visit http://www.lornajane.com.


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